Mailer Catalog & Postcard
Print | Graphic Design
CLIENT
Zoro is a B2B e-commerce company owned by Grainger, offering a wide range of industrial and business essentials—from tools and safety gear to office supplies and electrical components.
BRIEF
Design an 8-page promotional mailer catalog and a follow-up postcard reminding recipients to use their promo code before it expired.
SOLUTION
I developed a compact, product-forward layout that showcased tools and supplies across a variety of business categories. To align with Zoro’s brand, I used a clean grid system, bold CTAs, and clear price callouts. The postcard was designed as a simple but effective reminder, using consistent branding and a direct message to encourage conversion.
OUTCOME
A cohesive, print-ready mailer campaign that balanced promotional urgency with brand clarity—supporting Zoro’s goal to drive repeat purchases before the promo expired.
ROLE
Senior Graphic Designer
TOOLS
InDesign, Photoshop, Illustrator
DELIVERABLES
Mailer catalog
Postcard
Creative Director: Bob McFall
Copywriters: Maxwell Huppert & Greg Skarbalus
Client: Zoro