Mailer Catalog & Postcard
Print | Graphic Design
CLIENT
Zoro is a B2B e-commerce company owned by Grainger, offering a wide range of industrial and business essentials—from tools and safety gear to office supplies and electrical components.
BRIEF
Design an 8-page promotional mailer catalog and a follow-up postcard reminding recipients to use their promo code before it expired.
SOLUTION
I developed a compact, product-forward layout that showcased tools and supplies across a variety of business categories. To align with Zoro’s brand, I used a clean grid system, bold CTAs, and clear price callouts. The postcard was designed as a simple but effective reminder, using consistent branding and a direct message to encourage conversion.
OUTCOME
A cohesive, print-ready mailer campaign that balanced promotional urgency with brand clarity—supporting Zoro’s goal to drive repeat purchases before the promo expired.
ROLE
Senior Graphic Designer
TOOLS
InDesign, Photoshop, Illustrator
Creative Director: Bob McFall
Copywriters: Maxwell Huppert & Greg Skarbalus
Client: Zoro.com