Holidays Campaign 2018
Marketing Campaign | Art Direction | Photographic Styling | UI/UX
CLIENT
The Grommet is an e-commerce platform that launches undiscovered products and supports small businesses.
BRIEF
Develop a cohesive holiday campaign across digital and print. As art director and lead designer, I was responsible for campaign concept, photoshoot direction, and asset creation.
SOLUTION
Working collaboratively, we landed on the campaign theme: Amazing gifts they’ve never seen. The visual concept featured joyful expressions and mysterious gift boxes, highlighting the surprise factor while keeping layouts tight and content above the fold.
To give the campaign flexibility, we also shot standalone product images and I developed a supporting iconography system. Everything was produced in-house on a lean budget—we wrapped the gifts ourselves and used employees, friends, and family as models.
OUTCOME
A holiday campaign that scaled well across channels, balancing brand warmth with design flexibility.
ROLE
Art Director/Lead Graphic Designer
TOOLS
Photoshop, Illustrator, InDesign
DELIVERABLES
Campaign imagery
Homepage wireframes (low-fidelity)
Homepage layouts (high-fidelity)
Marketing emails
Display ads
Print catalog
Digital billboard
Creative Director: Stacey Bakaj
Photographers: Tim Renzy & Laurie Mills
Photo Retoucher: Tonia Williams
Copywriter: Christine Wright
Client: The Grommet
To enhance conversions and improve the customer experience, we used customer data and browsing behavior to populate the page with dynamic content blocks.
BEHIND THE SCENES