Holiday Campaign 2016
Marketing Campaign | Photographic Styling
CLIENT
The Grommet is an e-commerce platform that launches undiscovered products and supports small businesses.
BRIEF
We were tasked with developing a holiday campaign based on the tagline Triple good gifts. As the assistant designer, I supported the creative director in shaping the visual concept, building props for the shoot, assisting with art direction, and delivering the final assets.
SOLUTION
We created a whimsical village scene featuring small houses surrounded by wrapped gifts. To evoke the spirit of small business and hand-crafted products, we used cardboard and kraft paper as our primary materials. Each house represented a specific product category, reinforcing the idea of thoughtful gifting. The props were built in-house on a tight budget—except for the houses, which we modified after purchase.
OUTCOME
A festive campaign that brought the Triple good gifts message to life across platforms. The imagery was featured across the website, emails, digital catalog, banners, and social media.
ROLE
Assistant Graphic Designer
TOOLS
Photoshop, InDesign
Creative Director: Madaline Spinks
Photographer: Tim Renzy
Copywriter: Nathalie Jackvony
Client: The Grommet