Chief Transformation Officer Study 2025
Image Compositing | Editorial Design | Data Visualization | Web Design
CLIENT
Monitor Deloitte is Deloitte’s strategy practice, focused on helping organizations navigate enterprise strategy and transformation. The 2025 Chief Transformation Officer Study surveyed 200 transformation executives across industries and geographies to explore how organizations are responding to disruption and strengthening their transformation capabilities.
BRIEF
Evolve the visual direction established for the previous Chief Transformation Officer Study while maintaining its core building-block concept. The new direction needed to feel more modern and technology-focused, incorporate Monitor Deloitte’s light-and-dark visual language, and extend consistently across the white paper and digital experience.
SOLUTION
I evolved the existing cube concept into a new circular hero image built around interconnected, upward-moving structures. The composition creates a sense of progression while the connected blocks reinforce the ideas of structure, transformation, and adaptability.
I extended the visual direction across the 19-page white paper, creating the editorial layout, supporting imagery, charts, data visualizations, and graphic elements. A color system moving from green through teal and blue helped organize the content and distinguish the study’s six key themes.
For the web experience, I collaborated with a UX designer on the page structure and content flow, then created the high-fidelity layouts and supporting imagery based on the approved wireframes. I also supported responsive QA across multiple devices through launch.
OUTCOME
A cohesive visual system that carried the study consistently across the white paper and Deloitte.com while making complex research easier to navigate and understand.
ROLE
Senior Graphic Designer
TOOLS
Illustrator, Photoshop, InDesign, Figma
DELIVERABLES
Hero image & supporting graphic elements
19-page white paper
Charts & data visualizations
High-fidelity web layouts
Creative Director: Micah Whitson
Copywriter: Cullen Marriott
Stock images: Adobe Stock
Client: Deloitte
Unselected concept explored during development of the hero image.