Holiday Campaign 2016
Marketing Campaign | Graphic Design | Photographic Styling
CLIENT
The Grommet is an eCommerce platform that launches undiscovered products and supports local makers and small businesses.
BRIEF
We were tasked with creating a marketing campaign for the Holidays based on the tagline Triple good gifts. My role as the assistant designer consisted in supporting the senior designer with defining the visual concept, creating the photoshoot props, art directing the photoshoot, and creating the final deliverables.
SOLUTION
We created a scene of cute little houses surrounded with gift boxes. We picked cardboard and paper as main materials to reinforce the idea of small businesses and wrapped part of the gifts in kraft paper to tie with the fact that The Grommet ships and delivers products. Each product category was represented by a specific house.
Given the low budget, we created the props ourselves (except for the little houses which we purchased and modified).
OUTCOME
A cohesive campaign that reflected the holiday theme. The images were used on the site, emails, banners, digital catalog, and social media.
ROLE
Assistant Designer
TOOLS
Adobe Photoshop, Adobe InDesign
Creative Director/Senior Designer: Madaline Spinks
Photographer: Tim Renzy
Copywriter: Nathalie Jackvony
Client: The Grommet