Visual Identity For DISTRIBUTECH International 2022
Event Design | Graphic Design | Storyboarding
CLIENT
Energy, Resources & Industrials is a Deloitte practice that provides integrated solutions to all segments of the Oil, Gas & Chemicals; Power, Utilities & Renewables; and Industrial Products & Construction sectors.
BRIEF
My role as the sole designer on the project was to develop branded graphics for the presence of Deloitte at DISTRIBUTECH International 2022, a leading transmission and distribution exhibit that attracts on average 13,500 industry professionals annually.
The visuals had to reflect the future and be in line with the established tagline The future of energy is here. It’s digital. It’s disruptive. It’s dynamic. Ready?
SOLUTION
The images needed to be circular to be consistent with Deloitte's branding. I used the tagline as the main source of inspiration in developing four circular images: three sub-hero images, one for each segment of the tagline, and one primary hero image that combined the three sub-hero images.
OUTCOME
Futuristic-looking imagery perfectly aligned with the tagline while fitting well within the overarching Deloitte brand.
ROLE
Senior Designer
TOOLS
Adobe Photoshop, Adobe Illustrator, Adobe InDesign
DELIVERABLES
Graphics
Booth graphics
Promotional poster
Floor stickers
Animation storyboard
Creative Director: Inal Olmez
Art Director: Dave Portanova
Stock images: Adobe Stock
Client: Deloitte
The images were developed based on the tagline The future of energy is here. It's digital. It's disruptive. It's dynamic. Ready?
The first sub-image is made of binary numbers representing digitalization, the second sub-image has glitch lines representing disruption, and the third sub-image has a structure breaking apart to represent dynamic energy, more specifically decarbonization. The primary image is a combination of all sub-images.
I conceptualized a short animation and collaborated closely with a motion designer to bring the images to life. The animation was displayed in the booth, on LCD screens, and used in social posts.
I used photoshop and manipulated numerous stock images to get to the final result.