Distributech International 2022 Visual Identity CLIENT BRIEF The graphics needed to convey a futuristic tone and align with the event tagline: The future of energy is here. It’s digital. It’s disruptive. It’s dynamic. Ready? SOLUTION I also developed a storyboard for a motion graphic based on the hero imagery and collaborated closely with the motion designer to bring it to life. The motion graphic was featured in the booth, on LCD screens, and across social media. OUTCOME ROLE TOOLS DELIVERABLES Creative Director: Inal Olmez
Event Design | Storyboarding
Energy, Resources & Industrials is a Deloitte practice that provides integrated solutions across the Oil, Gas & Chemicals; Power, Utilities & Renewables; and Industrial Products & Construction sectors.
I developed branded visuals for Deloitte’s presence at Distributech International 2022—a leading transmission and distribution event that draws over 13,500 professionals annually.
To stay consistent with Deloitte’s visual identity, all imagery was designed using circular formats. Inspired by the tagline, I created four distinct visuals: three secondary hero images—each representing one part of the message—and one primary hero image combining all three.
A bold, future-forward visual identity that embodied the spirit of the tagline while remaining true to Deloitte’s brand.
Senior Graphic Designer
Photoshop, Illustrator, InDesign
Graphics
Booth graphics
Promotional poster
Floor stickers
Storyboard
Art Director: Dave Portanova
Stock images: Adobe Stock
Client: Deloitte
HERO IMAGES
Developed to reflect the tagline “The future of energy is here. It’s digital. It’s disruptive. It’s dynamic. Ready.”
The first secondary hero image features binary numbers to represent digitalization. The second uses glitch lines to illustrate disruption. The third shows a fractured structure symbolizing dynamic energy and decarbonization. The primary hero image combines all three.
BOOTH GRAPHICS
PROMO POSTER
FLOOR STICKER
Primary hero image on landing page
Motion graphic storyboard
I developed the animation concept and storyboard, then collaborated with a motion designer to bring it to life. The final animation appeared in the booth, on LCD screens, and across social media.
HERO IMAGE CREATION PROCESS
Built in Photoshop by compositing and manipulating multiple stock images to create the final layered hero graphic.